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In 1965 they innovate with a new style of hotel: the Barceló Pueblo Palma.As with other While tourism was born in Majorca, the rest of Spain does not take long to follow its lead and it soon consolidates into a destination that attracts the attention and the admiration of the entire world.he portfolio of the Barceló Hotel Group’s four brands is made up of more than 230 hotels in over 20 countries and is one of the leading tourism companies in the Spanish market, and one of the largest in the world.The genesis of the Barceló Hotel Group was Barceló Hotels & Resorts, founded in Palma de Mallorca (Spain) 85 years ago.
With this, Barceló Hotels & Resorts became the first Spanish hotel chain to establish itself in the USA.
With this in mind, in 1993, the Mallorcan group acquired the Barceló Praha (currently Occidental Praha), the first hotel to join the chain in a European capital and the first of many that followed in later years throughout the lthough the Barceló Hotel Group is currently a chain of city and vacation hotels, 30 years had to pass from its creation as a sun and sand hotel chain for it to open its first city hotel in Spain: the Barceló Sants (Barcelona), one of the company’s flagship city hotels.
Barceló Sants is not only an innovative building with all the attributes of an excellent urban hotel, but also sets a precedent for an ideal hotel for a niche market, such as business and congresses, fully in its element in an economy that is as effervescent as the Spanish economy of these years.
And, of course, this is by no means the end of its important presence in North America...
Continuing with the dynamic that drove it to consolidate its position in the urban hotels sector, the Barceló Hotel Group decides to take a chance on its European neighbors, which included destinations that are more associated with artistic and bohemian idiosyncrasy.