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The simple truth is that, people like to explore the pool of singles by sifting through simple location based searches and not relying on an algorithm and a bunch of gimmicks, not to mention a cash grab, in order to find someone they like the look of. And that's what you'll get once you partner with us to help find your new friend or lover - simple, powerful and instant results based on a few basic steps that will deliver you the choice to pick and choose as you please.
Another bone of contention hindering the online dating reputation is the fraud and scam element that exists today, which is fuelled by desperate gangs of online crooks who strategically and calculatingly disguise themselves as worthy adversaries.
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A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.
The ODA monitors enquiry and complaint levels and the issues complained about.
It can intervene if it sees worrying trends or serious matters of concern. A link to our customer service arrangements is provided here.
We are a member of the Online Dating Association (ODA) which was set up to ensure high standards of behaviour by dating service providers serving the UK.
The ODA Code of Practice is binding on members of the Association.