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2.6 billion downloads / quarter) and publicly available information.
When calculating downloads and revenues for individual apps, Distimo’s methodology excludes that app’s transactional data from the analysis to preserve the confidentiality of their users’ data.
Setton won’t confirm details, but agrees that Amazon has “very interesting volume” and “stands out in that space,” referring to the family-friendly nature of how Kindle Fire is specifically marketed towards those with younger children.
Longer-term, the idea is to push Tango further into emerging markets. S., it’s mainly popular in developed markets in Western Europe and Asia, because it started as a video-calling app.
To celebrate the news, the company is also rolling out a native i Pad version of its application, which will now support high-resolution video calling.
In November, Tango CEO Eric Setton told us that the company was seeing the network effect getting stronger as it grew the service, and now he says that Tango has reached critical mass.
Before, only a few were free, but now around 30 (one per pack) will be.
There are some 150 animations to choose from, many from well-known, family-friendly brands like American Greetings, Sesame Street, Strawberry Shortcake, Pink Panther, Care Bears and others.
You can also infer its popularity with kids and teens, given that around 10 percent of users are on i Pod touch, and send double the amount texts than those on other platforms.
Unlike mobile operators, which charge for texts, Tango currently monetizes through in-app purchases for things like avatars, decorations it calls “Tango Surprises” and games, the latter which were first launched in September 2012.
Today, the company is adding its seventh game to the platform, and Setton remarks that there are now a million games played per day on Tango.
Setton declined to provide revenue figures these add-ons bring in, noting only that they’re growing. But of course, the biggest product news is native i Pad support.
Adding Kindle Fire to the mix may be next on Tango’s roadmap, given that it’s now i OS and Android phones and tablets.